• The payment experience just got better

    With so many new ways to pay, Visa Sensory Branding brings consistency and confidence to the payment experience for approved Visa transactions.

A smartwatch, a laptop, a smartphone, and a sales terminal all showing a circle with a checkmark in it and the word Approved below.

Security represented by lock illustration.


Shop with confidence. Visa Sensory Branding signals, secure, approved Visa transactions.
Speed represented by stopwatch illustration.


Enjoy the convenience of quick purchases. The Visa Sensory Branding experience is less than a second in length.¹
Trust represented by shield illustration.


Be assured when making payments through Visa’s reliable global network.